Ndika and Niniola shared a relationship that lasted thirteen years. Although he became notable in entertainment, his professional journey began in the technology sector, where he worked as a Systems Engineer before advancing to Head of IT at Associated Haulages. His strong organisational and technical background later shaped his methodical style of artist management.

In February 2011, he launched NaijaReview as a music blog, which later evolved into a multimedia entertainment platform. At a time when Nigerian music had not yet gained widespread international attention, NaijaReview focused heavily on Afro-house and modern African sounds, filling a gap in the industry. The platform became known for supporting music promotion, distribution, and artist development during an important growth period for Nigerian entertainment.

Outside music, Ndika was also involved in philanthropy as co-owner of the NGO Adopt-a-Child’s Education, showing his commitment to social impact initiatives.

His relationship with Niniola reportedly began in 2013 through work. After her appearance on Project Fame West Africa, the singer had attempted to contact producer Sarz, who was being managed by Ndika at the time. He handled the conversation professionally and firmly, particularly regarding pricing, a trait Niniola later said convinced her to hire him as her manager.

Ndika officially began managing her around the release of her debut single “Ibadi” in March 2014. Over time, their working relationship developed into a romantic partnership.

The couple kept their marriage out of the public eye. They never officially announced it, and Niniola even denied being married during a radio interview in October 2025, making the recent revelation more surprising to fans and industry observers.

Industry professionals have continued to pay tribute to Ndika since news of his passing emerged. Media and Public Relations Executive Fola Folayan described him as an influential figure in the early development of digital entertainment media, music promotion, and artist management in Nigeria. Other entertainment executives have also acknowledged the important role he played in shaping the Nigerian music and media landscape.

Details surrounding Ndika’s death, including his age and the cause, have not been publicly released. Despite his impact on the industry, little personal information about him was widely documented, reflecting his preference for remaining behind the scenes while helping artists build their public success.